Boss Fight Studio Quits Twitter for Bluesky | Deletes Content | Marketing Failure In Effect

Today we look at BFS and their virtue signal to the folks out there that they are quitting X and instead posting on Bluesky. Why not do both? Why delete all their old content. Is this fiscally responsible? Is this a huge marketing failure. For context, this article on 1827Marketing describes the burning platform effect in marketing.
https://1827marketing.com/smart-thinking/burning-platforms-a-b2b-marketers-guide-to-social-media-volatility