Thomas Dickerson from Thomas Performance Engineering | EP: 8

In this episode, Thomas Dickerson shares his journey in the automotive industry, from developing a passion for cars in high school to his latest projects. He recounts his experience at SEMA, the mentors who have guided him, and the decision to launch his own business. Thomas discusses the realities of building his own shop, tackling obstacles like termites and outdated electrical systems, and the financial challenges of starting a business. He also emphasizes the importance of a strong work ethic, a clear vision, and the desire to offer high-quality service. Thomas plans to expand his business’s online presence, partner with technical colleges, and create internship opportunities for aspiring automotive professionals.

Key Takeaways:
- Early passion for cars can be the foundation for a successful career in automotive.
- Networking with mentors and industry professionals is essential for growth.
- Strategic planning and financial investment are key to starting a business.
- Overcoming unexpected challenges, like building issues, is part of business ownership.
- Strong work ethic and dedication are critical for long-term success.
- Building an online presence helps drive business growth.
- Offering internships and working with technical colleges can support aspiring professionals.
- Maintaining high standards and organization builds a reputable brand.
- A five-year plan and ongoing learning can guide growth and adaptability.
- Sacrifices are needed, but passion should drive your business journey.

Guest Bio:
I am 24 years old and an up and coming young builder. I finished a 1967 Shelby SEMA 2021 Top 40 Build, Top 10 Young Gun. His current build is a 1967 C10 planned to be debuted in 2025 and making its rounds. Taught through Technical college, skills USA participant at the regional and national level. I am currently finishing my shop so I can start full-time on client projects. My shop will be able to take a vehicle from bare bones to showpiece all in one location. Design and fabrication to paint (bodywork) and interior.

Guest
Email: thomas.dickerson10@gmail.com
Facebook: https://m.facebook.com/100063718711482/photos/896121345855148/
Instagram: https://www.instagram.com/thomas.performance.engineering/
LinkedIn: https://www.linkedin.com/in/thomas-dickerson-047784174/

Hosts:
Barry Alt, Motorhead Digital
maximizesales@motorheaddigital.com
https://motorheaddigital.com/
https://facebook.com/Motorhead.Digital
https://instagram.com/motorhead.digital
https://linkedin.com/company/motorhead-digital

Barry Alt is a digital marketing expert with over 25 years in the digital marketing space and the proud owner of Motorhead Digital. Barry leads a team of digital marketing experts dedicated to transforming the online presence of businesses in the automotive aftermarket. His mission is centered around elevating auto restoration, performance, and grassroots race shops. With a commitment to excellence Their signature programs—Location, Site, and Marketing Maximizer™—are designed to supercharge your website, social media, and digital marketing strategy - ensuring you attract higher-quality leads and maximize your revenue potential. Barry's deep-rooted connection to the automotive world is underscored by his early trade school education in auto services and auto body. His commitment to the industry was recognized in 2022 when he was elected to the SEMA ARMO Select Committee which he still proudly serves. Barry is a sought-after speaker at prominent events like the SEMA Show, a regular contributor to THE SHOP Magazine, and a featured guest on various aftermarket industry podcasts where he shares his insights as a content expert.

Annette Bauer, Annette Bauer Creative
annette@annettebauercreative.com
https://annettebauercreative.com
https://facebook.com/annettebauercreative
https://instagram.com/annettebauercreative
https://linkedin.com/company/annette-bauer-creative-llc

Annette Bauer, the owner of Annette Bauer Creative, is a seasoned photographer and marketing professional with a passion deeply rooted in the automotive and motorsports industry. Having spent more than 20 years in the dynamic field of marketing, Annette has narrowed her focus to emphasize the indispensable role of photography in the motorsports and automotive sectors. Professional imagery enhances marketing materials, website content, and social media presence, attracting clientele and conveying a compelling brand identity. She is a fervent advocate for encouraging more women to immerse themselves in the automotive and motorsports industry fearlessly, whether as drivers, crew members, or content creators. Annette believes in getting involved, getting dirty, and challenging the norms.

Audio and Video Production by: Mantis Media: https://www.mantismediarochester.com/