Jason Chandler from Auto Metal Direct | Ep: 3

Join Gearheads n' Gasoline as we rev our engines for Episode 3! In this episode, we hit the gas with Jason Chandler, Marketing Director at Auto Metal Direct (AMD). Buckle up as we discuss the ever-changing world of parts manufacturing and how AMD is greasing the wheels for success in the digital age.

Key Takeaways:
- The Power of Connection: Jason dives deep into the importance of social media for building relationships with customers in the auto restoration community. Learn how AMD uses social media to showcase real customer experiences and foster a sense of community.
- Shifting Gears: Jason talks about the changing landscape of marketing in the auto parts industry. Discover how AMD is embracing new technologies to improve product quality and efficiency, while still recognizing the value of traditional tools like catalogs.
- Content is King: Learn why high-quality photography and videography are crucial for parts manufacturers in today's digital world. Jason explains how professional visuals can elevate your brand image and showcase your products effectively.
- Clicks and Catalogs: Jason explores the role of catalogs in the digital age. Discover how AMD is leveraging interactive features like QR codes and exploded views to keep catalogs relevant and engaging for the modern customer.
- Social Savvy: Thinking about diving into social media for your business? Jason offers golden advice on tailoring content for different platforms, the importance of immediate audience interaction, and how to choose the best platform for your target market.
- Fueling the Future: Gearheads rejoice! Jason concludes by discussing the exciting opportunities available in the automotive industry for young people. Learn how the next generation can get their hands dirty and explore rewarding career paths.

Don't miss this episode if you're looking to:
- Learn how to leverage social media to build a strong brand presence.
- Discover how to adapt your marketing strategy to the ever-changing digital landscape.
- Understand the importance of high-quality visuals in the auto parts industry.
- Gain insights on the future of the automotive industry for young enthusiasts.

Guest Bio:
Jason Chandler, serving as the Marketing Director for Auto Metal Direct (AMD), has been at the forefront of transforming how classic car enthusiasts and restorers engage with high-quality auto parts. With a keen eye for market trends and a passion for the automotive restoration industry, Jason has played a pivotal role in AMD's growth and reputation as a leader in the provision of premium body panels and sheet metal for classic cars. Leveraging his extensive experience in marketing and deep love for vintage automobiles, he crafts innovative campaigns that resonate with car aficionados worldwide. Jason's strategic vision not only drives sales but also fosters a community around the AMD brand, celebrating the art of restoration and the joy of driving a piece of automotive history.

Email: [email protected]
https://autometaldirect.com
https://facebook.com/AutoMetalDirect
https://instagram.com/autometaldirect
https://linkedin.com/company/autometaldirect
https://youtube.com/@autometaldirect

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Hosts:
Barry Alt, Motorhead Digital
Email: [email protected]
https://motorheaddigital.com/
https://facebook.com/Motorhead.Digital
https://instagram.com/motorhead.digital
https://linkedin.com/company/motorhead-digital

Barry Alt is a 25-year veteran in the digital marketing space and the proud owner of Motorhead Digital. His mission is centered around elevating auto restoration, performance, and grassroots race shops. With a commitment to excellence, Barry's Site and Marketing Maximizer™ programs are designed to supercharge clients’ websites, social media, and their entire online presence.

Annette Bauer, Annette Bauer Creative
Email: [email protected]
https://annettebauercreative.com
https://facebook.com/annettebauercreative
https://instagram.com/annettebauercreative
https://linkedin.com/company/annette-bauer-creative-llc

Annette Bauer is a seasoned photographer and marketing professional with a passion deeply rooted in the automotive and motorsports industry. Having spent more than 20 years in the dynamic field of marketing, Annette has narrowed her focus to emphasize the indispensable role of photography in the motorsports and automotive sectors. Professional imagery enhances marketing materials, website content, and social media presence, attracting clientele and conveying a compelling brand identity. She is a fervent advocate for encouraging more women to immerse themselves in the automotive and motorsports industry.

Video Production by: Mantis Media: https://www.mantismediarochester.com