When Elon buys MSNBC he will own it virtually for free and expand his communications footprint.

He will also inherit their cable placement contracts and has a viable streaming platform on X already.

He can afford to lose money for a while to get it a viewer base.

Throw Tucker and Rogan in the prime time slots and viewership will skyrocket. New InfoWars at 7?

The established channels are about to lose their Big Pharma ad revenue. That will be shut the coffin and start the nails.

Elon will profit and the others will have to follow with reform or they will be killed faster than they are already committing suicide.

The MSM coffin will be nailed shut.