E450:🎙️TURNING CONSUMER APPS INTO THE ULTIMATE NEW PRODUCT & BRAND DISCOVERY PLATFORM

🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.net

This is E450:🎙️TURNING CONSUMER APPS INTO THE ULTIMATE NEW PRODUCT & BRAND DISCOVERY PLATFORM | ELERY PFEFFER - NIFT | THE ECOMMERCE EDGE Podcast
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💡Elery (⁠https://www.linkedin.com/in/elery-pfeffer-133220⁠) is the Founder & CEO of Nift - ⁠⁠⁠⁠https://www.gonift.com⁠
💡Nift is a SaaS based consumer app gifting platform
💡Consumer apps like AfterPay, MindBody and Tripadvisor use Nift to thank and reward their customers
💡Customers tell Nift what they like and our AI matches them with gifts they can use to try new products and services
💡The result is efficient CAC for brands, increased ARPU for consumer apps, and great gifts for consumers to enjoy
💡In this episode, Jason & Elery discuss hpw rising CAC and saturated markets are forcing brands to get creative with how they find new customers, target them and get them to try their products

Enjoy!
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