69: Celebrating 75 Years of Hornady Innovation | No Lowballers Podcast

In this episode of No Lowballers Podcast, hosts Logan Metesh and Allen Forkner are joined by Seth Swerczek from Hornady to celebrate the company’s 75th anniversary. They discuss Hornady’s rich history, groundbreaking innovations like the 17 HMR and LeverEvolution ammunition, and the company’s commitment to the shooting community. From post-World War II origins to modern innovations and a vision for the future, this episode dives deep into what makes Hornady a standout in the firearms and ammunition industry.

Hornady’s Founding and Legacy:
o Joyce Hornady’s post-WWII innovation in bullet design.
o Humble beginnings: washing bullets in a 55-gallon drum powered by a boat motor.

Breakthrough Innovations:
o The creation of the 17 HMR and its transformative impact on rimfire cartridges.
o Development of game-changing cartridges like the 6.5 Creedmoor and LeverEvolution ammunition.

Hornady’s Unique Manufacturing History:
o Using World War I-era machinery still in operation today.
o How Hornady keeps improving bullet accuracy and terminal performance.

Community Engagement:
o Managing the Heartland Shooting Park in Grand Island, Nebraska.
o The $2 bill program to boost local business visibility and impact.

The Hornady Family Commitment:
o Multi-generational leadership and their “10-year outside experience” rule.
o Jason Hornady’s children working entry-level manufacturing jobs to understand the business.

Looking to the Future:
o Continued family ownership and industry innovation.
o Research and development to push the boundaries of ballistics and cartridge performance.

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