Stop Being a Sales-Trapped Founder: Expert Agency Tips

Stop being a sales-trapped founder! Join us for an insightful episode of Digital Coffee: Marketing Brew with expert agency coach Cory, former CMO of Scorpion. We dive into B2B marketing strategies and how agency founders can scale revenue without getting stuck in the sales cycle.

In this episode, we explore:
• The challenges of founder-led sales
• Transitioning from generalist to vertical market specialist
• Building a durable competitive advantage
• Leveraging AI for agency growth

Fun Facts:
1. Cory helped grow Scorpion's revenue from $20M to $150M in just 6 years
2. He's the author of "Anyone Not Everyone," a guide for agency founders
3. Cory's a fan of both coffee and tea, often finishing his pot well into the afternoon

If you're an agency founder looking to escape the sales trap and scale your business, this episode is packed with actionable insights. We discuss the importance of focus, positioning, and empathy in building a successful agency.

Don't forget to subscribe, leave a review, and share your thoughts in the comments. Join our community of marketing professionals and agency owners as we brew up fresh ideas for digital success!

Contact us at [email] for more information or to suggest future topics. Let's keep the conversation brewing!

#leadgeneration #b2bleadgeneration #b2bpitfalls #b2bmarketingtrends #agencyfounderinsights

CHAPTERS"
00:00 - Discussing perceived dullness of B2B marketing.
01:00 - B2B Marketing Insights with Corey
02:21 - Coffee and Tea Preferences
04:13 - Corey's Background and Expertise
06:39 - CEOs must delegate sales to focus strategically.
09:56 - Niche in vertical markets with deep specialization.
14:44 - AI aids competitive analysis and content creation.
15:38 - Pitch essential SAAS value despite economic challenges.
20:00 - Use client advisory board for product feedback.