Ubisoft Knows They’re Losing the Audience | Assassin’s Creed Boss Won’t Fix it

The boss for Ubisoft’s upcoming Assassin’s Creed game, Assassin’s Creed Shadows, says the studio doesn’t understand where their audience has gone despite their insistence to push DEI.

We’re starting to see a shift within the entertainment industry where some game developers have learned making DEI the focus of their games is a losing strategy. Some studios have gone under, others have started to backpedal, but Ubisoft is continuing to push it. This isn’t even like some studios such as Activision Blizzard where they’re attempting to rebrand DEI in order to deceive customers. Ubisoft is open about such practices despite seemingly understanding that it’s bad for business.

Sources:
►Fandom Pulse:
'Assassin's Creed' EP Admits Ubisoft Does Not Know Where Players Are And How The Company Can Reach Them
https://fandompulse.substack.com/p/assassins-creed-ep-admits-ubisoft

#Ubisoft #AssassinsCreedShadows #StarWarsOutlaws

Where to find me
►𝕏: https://twitter.com/Cultural_Break
►Facebook: https://www.facebook.com/profile.php?id=100095491027673
►YouTube: https://www.youtube.com/@CulturalBreakdown?sub_confirmation=1

►Get Started Streaming with StreamYard: https://streamyard.com/pal/c/6272033724170240