Reddit Rises on AI Translation, TransPerfect Buys Studio

Florian and Esther discuss the language industry news of the week, with Slator’s latest Translation as a Feature (TaaF) Report, which explores how AI translation is becoming an integral feature in enterprise technology.

Florian talks about Reddit’s success with machine translation (MT). By localizing content into French, the social media platform quadrupled daily active users in France, demonstrating the high ROI of investing millions in AI-driven localization each quarter.

In an M&A corner, Esther discusses Wolfestone’s acquisition of TauRho Transcribes, beefing up Wolfestone’s offerings in transcription and life sciences. She also covers TransPerfect’s fourth acquisition of 2024 with Plint selling its Netherlands-based media localization studio to the Super Agency.