Israel's New Hasbara App | Haaretz

Israel's New Hasbara App | Haaretz
The Hebrew term "hasbara" literally translates to "explanation." Within the context of "Israel," it has become a euphemism for a formal policy that encompasses pro-"Israel" evangelism, apologism, and propaganda. Hasbarists, as those who engage in this practice are called, strive to shape public opinion on a global scale in favor of "Israel" and its Zionist ideology. They do so by utilizing Israelis and Zionists living abroad as 'mouthpieces', a term that refers to their role as spokespersons. In Hebrew, this role is alternatively known as 'shlichim', which literally means 'emissary'.