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Coca-Cola Company's Integrated Marketing Communication Tools | Free Report Example
📝 The Coca-Cola Company is one of the world known brands that use integrated marketing communications as the method of its positive image creation.
🔗 Original essay: https://ivypanda.com/essays/coca-cola-companys-integrated-marketing-communication-tools/
📑 Paper type: Report
📖 Pages: 4
🔠 Words: 1101
📚 Subjects: Business, Marketing Communication
⚙️ Language: 🇬🇧 English
🔎 Works Cited:
Kitchen, PJ & Pelsmacker, P 2004, Integrated marketing communications: a primer, Routledge, Oxford.
Kurtz, DL 2008, Contemporary Marketing, Cengage Learning, Stamford.
Masterman, G & Wood EH 2006, Innovative marketing communications: strategies for the events industry, Butterworth-Heinemann, Oxford.
Mitchell, A 2003, Coca-Cola spearheads a marketing revolution, Marketing Week, vol. 26, issue 34, pp. 28-29.
Peter, JP & Donnelly, JH 2004, Marketing management: knowledge and skills, McGrow-Hill, New York.
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