How Amazon’s Content Limits Impact Customer Experience

Amazon’s content limits leaves sellers and buyers struggling. Here's why Amazon hasn’t fully embraced short video, live streaming, or direct content access for sellers, and how this impacts customer experiences on the platform.

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Watch these videos on YouTube:

No clicks on your Amazon listing? https://www.youtube.com/watch?v=sBfy9ZHXZFs&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=27

Tips for winning the buy box https://www.youtube.com/watch?v=8lNNaEIvYzU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=16

Timestamps
00:00 - Amazon's Reluctance with Content Access
00:11 - Content and Commerce Disconnected
00:27 - External Platforms for Product Reviews
01:00 - Risk of Losing Transactions to Competitors
01:25 - Limited Streaming and Content Tools for Sellers
02:10 - No Direct Customer Access for Sellers
03:19 - Content Restrictions and Product Claims
03:47 - Pesticide and Seed Category Restrictions
04:09 - Amazon’s Fear of Competitor Replication
04:30 - Lack of Customer Data Transparency

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