Coca-Cola and Nike: Product Life-Cycle | Free Assessment Example

📝 Product life cycle is an extremely useful tool for marketing managers because, as the examples of the Coca-Cola Company and Nike show.

🔗 Original essay: https://ivypanda.com/essays/coca-cola-and-nike-product-life-cycle/

📑 Paper type: Assessment
📖 Pages: 2
🔠 Words: 569
📚 Subjects: Business, Brand Management
⚙️ Language: 🇬🇧 English

🔎 Works Cited:
‘Just for the Taste of It,” The Irish Times, 2000.
Plunkett, JW 2005, Plunkett's Retail Industry Almanac 2006: The Only Complete Reference to The Retail Industry, Plunkett Research, Ltd., Houston.
Warwick, B & IMCA 2003, The Handbook of Risk, John Wiley and Sons, New York.
Waters, DC & Waters, DJC 2002, Operations management: producing goods and services, Pearson Education, London.

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