The Rise and Fall of J.C. Penney: From Golden Rule to Retail Collapse | Retail History Documentary

In this comprehensive documentary, we explore the incredible journey of J.C. Penney, from its origins as The Golden Rule store in 1902 to its rise as a retail giant, and the challenges that led to its eventual downfall. Discover how the company revolutionized American retail, its innovations in pricing, and the leadership changes that shaped its path. We'll dive into the history, the highs and lows, and the final years under the ownership of Simon Property Group and Brookfield Asset Management.

This documentary covers the history of J.C. Penney, its rise and fall, leadership challenges, retail shifts, and its struggle with e-commerce and competition. Learn the story behind the once-iconic department store that became a symbol of American retail and what the future might hold.

Watch the full video to uncover the legacy of J.C. Penney!