Reality TV Pioneer Justin Hochberg engages Gen-Z voters through his #VirtualVote on Roblox

On this Small Business Saturday episode of the podcast, Justin Hochberg, founder of Virtual Vote and co-founder of Virtual Brand Group, takes us behind the scenes of his career in Hollywood, including his role in helping create "The Apprentice" and other reality TV staples. Hochberg introduces Virtual Vote, a groundbreaking initiative designed to engage Gen-Z in the voting process through an interactive game on Roblox. Launched just three weeks ago, the game is integrated into popular Roblox worlds and aims to boost voter registration and participation among young audiences.

Additionally, Hochberg also shares insights into his company, Virtual Brand Group’s collaborations with major global brands like Barbie and NBC, focusing on innovative strategies to connect with Gen-Z consumers on platforms like Roblox and Fortnite.

Be sure to listen to the other audio-only episodes of "Furthermore with Amanda Head" on your favorite audio platforms:

Apple Podcasts: www.podcasts.apple.com/us/podcast/furthermore-with-amanda-head/id1739826831
Spotify: www.open.spotify.com/show/0lP6NZ2J6dbyFuCItBJRil
Just The News Podcast Network: www.justthenews.com/podcasts/furthermore-amanda-head
iHeart Radio: www.iheart.com/podcast/269-furthermore-with-amanda-he-165097176/
Amazon Music: www.music.amazon.com/podcasts/1c14f5cf-daac-4a3d-889f-ca5fac1aaf28/furthermore-with-amanda-head

And keep up with Amanda Head’s "Small Business Saturday" video podcast series which will continue to roll out right here every Saturday from now until the end of the year with various small business leaders from all around our great nation.

VIEWERS NOTE: Due to the general election and our video editing team traveling along the presidential campaign trail, the video component of this podcast was delayed until today. The original audio version of this podcast was released last Saturday, November 2, 2024.