Powell Group Busted Hiding ‘Woke’ Sweet Baby Inc. Disaster!

The Powell Group Caught Trying to Hide Sweet Baby Inc. Partnership?

After partnering with controversial consulting firm Sweet Baby Inc., The Powell Group quickly started scrubbing any trace of it from their website and LinkedIn—raising serious questions. Known for their “woke” DEI agendas, Sweet Baby Inc. has been met with criticism for pushing narratives that fans see as forced into games. With keywords like "diverse voices” and “authenticity” in their messaging, Sweet Baby Inc. attempts to reframe popular media but often leaves behind frustrated fanbases and struggling developers.

Sweet Baby Inc. Drama Unfolds as The Powell Group Scrambles

The Powell Group initially promoted Sweet Baby Inc. as a partner to bring “sensitivity and authenticity consulting” to games, a move that could bring Sweet Baby’s influence to thousands of developers. Yet within two weeks, mentions of Sweet Baby Inc. were erased. Instead of addressing the controversy, The Powell Group’s actions look like a calculated cover-up. This hiding tactic isn’t fooling anyone, and fans are already calling out both companies.

Is Sweet Baby Inc. Harming the Gaming Industry?

Sweet Baby Inc.’s leadership, including CEO Kim Belair, has been known for pushing ideological messaging, from gaming to “woke” Disney and TikTok. As a so-called sensitivity consultant, Sweet Baby Inc. has built a reputation for adding “woke” characters and ideas to games that many feel don’t fit. With this new access to The Powell Group’s network of 4,000 developers, gamers worry Sweet Baby Inc.’s influence will only grow, potentially reshaping narratives behind the scenes.

Will The Powell Group and Sweet Baby Inc. Be Held Accountable?

The gaming community is tired of hidden agendas and “woke” media intruding into favorite franchises. The Powell Group’s attempt to cover up this partnership with Sweet Baby Inc. only adds to the suspicion. Gamers aren’t forgetting this attempted cover-up, and with growing backlash, both The Powell Group and Sweet Baby Inc. may soon have to face the music.