The Value Chain Revisited

This video discusses The Contemporary Value Chain model, and offers a comprehensive and relevant framework for managing value creation in the 21st century. Based on the Presutti and Mawhinney (2013)textbook "Understanding the Dynamics of the Value Chain, the Deep Dive podcast covers Chapter 1 in the book. By incorporating leadership, culture, external resources, and social responsibility, this model provides a holistic approach to achieving competitive advantage through customer value creation.

Presutti, W. D., & Mawhinney, J. R. (2013). Understanding the dynamics of the value chain. Business Expert Press, LLC.