Name: How to Write Irresistible Subject Lines for Higher Open Rates
Uploaded: 2024-11-13T04:00:00+00:00
Duration: 15 min 42 s
Description: In this third video of the series, we dive into the art of crafting subject lines that drive engagement and conversions. Sam from Freedom Marketing reveals why subject lines are the “80/20” of your em

11 months ago

HowTo

In this third video of the series, we dive into the art of crafting subject lines that drive engagement and conversions. Sam from Freedom Marketing reveals why subject lines are the “80/20” of your email campaigns and offers tips to make them irresistible. Learn strategies for curiosity-driven, personalised, and compelling subject lines that stand out and increase open rates. Don’t miss out on these tips to make your emails more effective and boost your marketing results!

Timestamps:
00:00 - Introduction
00:30 - Why Subject Lines Are Key to Email Success
01:03 - The Impact of a Strong Subject Line
01:38 - Data on Subject Line Effectiveness
02:06 - A/B Testing for Optimal Subject Lines
03:00 - Tips for Catchy Subject Lines: Use of Emojis
04:02 - Balancing Professionalism and Emojis
04:47 - Using Personalisation in Subject Lines
06:05 - Benefits of Personalised Subject Lines
06:55 - Avoiding Clickbait in Subject Lines
08:15 - Keeping Subject Lines Short and Catchy
09:45 - Curiosity-Driven Subject Lines: How and Why
10:35 - Avoiding Clickbait While Building Curiosity
11:12 - Examples of High-Impact Subject Lines
12:30 - Using YouTube and Ads for Subject Line Ideas
13:45 - Testing Subject Lines to Refine Strategy