Name: Master Personalisation in Email Marketing for Higher Conversions
Uploaded: 2024-11-15T04:00:00+00:00
Duration: 15 min 55 s
Description: In this episode, we dive deep into mastering personalisation in email marketing. Sam from Freedom Marketing shares powerful strategies to personalise your emails based on behaviour, segmentation, and

11 months ago

HowTo

In this episode, we dive deep into mastering personalisation in email marketing. Sam from Freedom Marketing shares powerful strategies to personalise your emails based on behaviour, segmentation, and preferences to increase engagement and conversions. Learn how to segment your audience effectively, create tailored messages, and build loyal fans from your email list. This guide will help you craft emails that resonate with each recipient and drive results. Watch until the end for tips on making personalisation work for your specific goals!

Timestamps:
00:00 - Introduction
01:10 - Behaviour-Based Personalisation Explained
02:05 - Using Data to Improve Email Targeting
02:33 - Benefits of Personalisation in Subject Lines
03:30 - How to Segment Your Email List
04:40 - Recency and Frequency of Purchases for Segmentation
05:55 - Personalising Messages Based on Purchase History
06:45 - VIP Segments and Building Loyalty
08:05 - Using Demographics for Personalised Content
09:30 - Examples of Location-Based Personalisation
10:45 - Leveraging Individual Preferences for Higher Engagement
12:00 - Mix and Match: Combining Personalisation Techniques
13:45 - Articulating Pain Points for Deeper Connection
15:20 - Practical Tips for Implementing Personalisation