FBA Export Expansion, Walmart Black Friday Deals, & TikTok Shop x Venmo | Helium 10 Buzz 10/31/24

For this week’s buzzing news, the ability to potentially capture your abandoned carts on Amazon, Walmart's Black Friday multi-event deal experience, and Venmo now accepted on TikTok!
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► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
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We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Walmart Black Friday Deals Events Dial Up the Thrill of the Deal
https://corporate.walmart.com/news/2024/10/28/walmart-black-friday-deals-events-dial-up-the-thrill-of-the-deal

TikTok Shop pushes livestreams to drive holiday shopping
https://www.retailbrew.com/stories/2024/10/29/tiktok-shop-pushes-livestreams-to-drive-holiday-shopping

TikTok Shop Partners With Venmo Ahead of Black Friday and Cyber Monday
https://wwd.com/business-news/business-features/tiktok-shop-venmo-partnership-black-friday-cyber-monday-1236704924/
Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe
https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe

Amazon’s latest actions against fake review brokers: Amazon and Google file parallel lawsuits against a fake review website
https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers

Lastly, we explore keyword search volume research strategies using Cerebro, providing valuable insights to enhance your Amazon selling strategy, particularly for the crucial Q4 planning.

In this episode of the Weekly Buzz by Helium 10, Shivali talks about:
00:51 - Valid Tracking Rate Update
02:44 - Brand Tailored Promotions
04:40 - FBA Export Expansion
05:28 - Product Videos Go Global
06:14 - Walmart's Multi-Event
07:55 - TikTok Livestreams
09:55 - TikTok x Venmo
11:14 - Rufus AI Beta EU
12:37 - Fake Reviews
13:43 - Amazon Marketing Cloud Strategy
14:00 - Training Tip: Find Search Volume Number Of Refined Key Phrases

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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