Scotty Milas' All Things Considered Franchising Podcast w/ JD Busch

JD Busch is my guest this week on my "All Things Considered Franchising" podcast. He is the CEO of Pulse Performance, a new brand that focuses on electrical muscle stimulation (EMS)!

JD has a lot of experience in franchising, having been a franchisee, multi-brand
franchisee and franchisor for 28 years. JD loves the business model of franchising and enjoys
helping others fulfill their dreams of business ownership.

JD started in fitness and then later started owning spas, massage, and eyelash extensions. He then talked about how the fitness industry has taken a hit due to the pandemic but has also seen a rise in the EMS category. He got turned on to electro muscle stimulus at a conference in Vienna and was then inspired to invest in a franchise after he suffered a neck injury. He believes that EMS helped with his recovery, and he is now the fittest he's ever been.

The conversation was about the differences between Pulse Performance's EMS workout and
traditional Orange Theory/gym workouts. Pulse Performance's model is a full-body workout
that takes only 20 minutes to complete but with 10 times the amount of exertion. This is due
to electrical muscle stimulation (EMS) that penetrates through all the muscles. In comparison,
traditional workouts involve a minimum of 6 hours of weightlifting or a 3-hour, high-intensity workout equivalent to Orange Theory. The machines can also simulate running a mile to three miles or even a marathon at the top exertion level.

Ultimately, Pulse Performance's EMS workout offers a faster and more intense way to get a full-body workout. JD explained that they do a full consultation process and offer infrared therapy that can burn up to 600 calories (about 48 minutes of running). They also provide individual services such as EMS body sculpting to tone and tighten with noninvasive fat loss treatment.

JD Busch can be reached at jdbusch@pulseperformancefranchising.com
Thanks for being a guest, JD!

Scotty can be reached at scott@scottmilasfranchisecoach.com and also at (860)751-9126.
His podcast website is: https://www.allthingsconsideredfranchising.com. To learn more about the franchise industry and the process of buying a franchise, visit: https://www.scottmilasfranchisecoach.com

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#pulseperformancefranchsing #healthandwellness #startupcapital #EMS