Scotty Milas' All Things Considered Franchising Podcast with Alex Rossman of Rossman Media

Alex Rossman is today's guest on "All Things Considered Franchising" Podcast.

Alex is the CEO of Rossman Media, an agency that has worked with Virgin Atlantic, Orange Theory, and other well-known brands. Alex discussed his story of going from being a college student at the University of Arizona to becoming a successful entrepreneur. He had worked in sales at ADP but eventually decided that wasn't the right career path for him. He then started his own business!

Scotty and Alex discussed the importance of researching and exploring franchising
opportunities and how his agency can help entrepreneurs build their business models and
find the right fit. Alex discussed his desire to own his own business and his experience with
entrepreneurship. He grew up in an entrepreneurial household, with their father being an
attorney and owning his own practice. This instilled in him a desire to take risks and go
down the path of entrepreneurship. After college, Alex worked at ADP, which gave him an
understanding of how businesses operate and how to talk to C-level executives. Alex then started his digital marketing agency. Scotty then discussed the importance of sales aptitude in entrepreneurial success, noting that those who are uncomfortable in front of people should focus on the behind-the-scenes aspects, such as social media and digital platform marketing, while those who are more comfortable should focus on networking and chamber activities.

Alex discussed his thoughts on sales aptitude, which he learned from their experience at
APD. Alex recommended doubling down on one's superpowers, hiring for their weaknesses, and using content and video to share their story. He also
discussed the need to fuel the business by engaging in marketing activities and the
emergence of the conscious consumer, who looks at ingredients and stories before making a
buying decision.

Scotty Milas can be reached at scott@scottmilasfranchisecoach.com and at (860)751-9126
Alex Rossman can be reached at www.RossmanMedia.com

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