Live From The Bunker 743: Brand Integrity | Guest Juda Engelmayer

Bud Light. Target. Cracker Barrel. John Deere.
Just a few of the names of companies that found out after making what appear to be activist-charged decisions to embrace a radical fringe in order to appease a singular affinity group.

McDonalds is the latest company to be targeted, and they're internal memo is something that all companies, big and small, should examine as a model for their own response when the PR water starts to boil.

Herald PR president Juda Engelmayer joins us for examination of brand messaging.

https://heraldpr.com/
https://twitter.com/Herald_PR

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