What It’s Really Like to Launch a Product on Amazon: The Hard Truth

Launching a product on Amazon can be one of the toughest challenges in ecommerce. In this episode of the Passion Product Podcast, we explore the real struggles behind a successful Amazon product launch—from A/B testing main images to managing inventory and dealing with stockouts. If you’re thinking about launching on Amazon, this video will give you an honest look at what it really takes to succeed.

Get better sales and grow your brand with My Amazon Guy.
https://myamazonguy.com/amazon-agency/

Use code STEVENPOPE6M20 for 20% off your first 6 months of Helium 10.
https://bit.ly/3RTm5id

Save when you upgrade your Helium 10 account.
https://myamazonguy.com/h10upgrade

Timestamps:

00:00 - Why You Should Never Go Out of Stock on Amazon
00:20 - How Steven Pope Got Started: From TV Reporter to Amazon Seller
01:05 - Lessons from Working with Amazon and Early PPC Strategies
01:45 - The Power of A/B Testing: Main Image and Packaging
02:30 - Why Clickthrough Rate (CTR) is Key to Amazon Sales
03:00 - Launching During Peak Sales Seasons: Black Friday Success
03:40 - Managing Inventory to Avoid Stockouts
04:20 - Maintaining Sales Momentum After a Successful Launch
04:50 - Why Staying in Stock is Critical for Long-Term Success

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw