Easy Interviews to Fine-Tune Your Legal Service (Legal Start-up 2 of 3) with Tony Karls

Client interviews can revolutionize your law firm.

That's what happened at our firm, Sterling Lawyers.

In the second part of our 3-part series, I sit down with my partner and co-founder, Tony Karls, to reveal how early client interviews turned our struggling practice into a successful, growing firm.

We talked about:

1 - The surprising impact of "Molly," our ideal client mannequin
2 - How client interviews reshaped our marketing strategy and service approach
3 - The unexpected insights we gained about client psychographics and buying behaviors
4 - Why longer intake calls became our secret weapon for building trust

Unlock your firm’s full potential by mastering the art of truly listening to your clients.