Episode 67: Spirit of America: Building a Bourbon Brand with Scott Neil

Building a Bourbon Brand with Scott Neil: The resilience and strategic mindset honed on the battlefield can be your secret weapon in the business world. Scott Neil, retired Master Sergeant Army Green Beret turned entrepreneur, applies the lessons of leadership, discipline, and tactical patience learned during his time in service and shares his story on this episode of Veteran Led.

Scott illustrates how focusing on culture, talent, and attention to detail can pave the path to success. The importance of having agile teams, strategic patience, and the invaluable trait of learning from every situation; whether it's a win or a learning moment is crucial to the success of any business.

The potential is within every veteran to transform and lead in the business arena and Scott exemplifies that with his bourbon brand, Horse Soldier Bourbon. This episode is a testament to how the principles of military resilience can achieve your business success.

Check out Horse Soldier Bourbon by following this link.​
https://horsesoldierbourbon.com/
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#veteranled #veteranleadership #militaryexperience #businesssuccess

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0:00 - Thought 9/11 attack was part of exercise
1:28 - Recounting events of 9/11 during training exercise
3:40 - First teams inserted into Afghanistan in October
5:02 - Small SF teams dropped in with minimal support
6:16 - Building rapport and trust with Afghan partners
9:36 - Pressure to strike back and boost US confidence
11:29 - Applying military history lessons to unique battlefield
13:29 - Transition from military to entrepreneurship
15:53 - Patience as key ingredient in bourbon and business
17:14 - Finding a business mentor in John Koko
19:46 - Importance of finding the right mentor
22:09 - Scaling vision from startup to major brand
25:15 - Balancing patience and decisiveness in business
27:18 - History of whiskey and rebellious American spirit
31:42 - Link between military service and whiskey brands
34:53 - Patience as most important factor in bourbon
36:51 - Advantages of small, agile teams in business
40:24 - Incorporating World Trade Center steel in bottle
44:42 - After Action Review of best leadership lessons
50:25 - Honoring veterans' ongoing duty to serve at home