The Profit Moffatt Show with Mike Stenger EP: 2

In my podcast episode with Mike Stenger, we had a laid-back, fun conversation that covered everything from the perks of living in California to the evolving world of AI in marketing. We kicked things off by joking about California’s reputation, with Mike humorously trying to dissuade people from moving there, despite the perfect weather he gets to enjoy daily in San Diego. Meanwhile, I couldn't help but mention how it's one of my favorite cities.

We then dove into marketing strategies, where Mike emphasized keeping things simple. He shared how he's used Google Docs to run sales letters and even joked about how marketing doesn’t need to be overcomplicated—just get an idea out there, see if it resonates, and go from there. I related to that, especially since I've done something similar in my own work by selling ideas before even fully building out the product.

AI also came up as a big topic. Mike and I both shared our experiences using tools like ChatGPT and Claude, and how these tools have been game-changers for marketing tasks, especially for content creation and copywriting. But we agreed that while AI is powerful, having a solid foundation in copywriting is key. You can't rely on the machine if you don’t know the fundamentals—it could make you look like a fool!

On a more personal note, Mike opened up about his struggles with weight loss, depression, and feeling like a misfit growing up in Ohio. I appreciated his openness and the way he shares these challenges with his audience. He's not about the "woe is me" content, though. He always finds a way to put a positive spin on things, and I think that resonates with a lot of people who are going through tough times.

One interesting business idea we riffed on was running off-grid retreats. I threw out the idea of getting some land, setting up luxury yurts, and offering people a chance to disconnect from technology. Mike agreed there's a growing demand for that, and we both joked about how people would probably pay big money just to escape the digital grind for a while.

Lastly, we touched on collaboration in copywriting. I pitched the idea of co-writing sales letters, much like songwriters in Nashville collaborate on songs. Mike seemed intrigued, and we both thought it could be a fun and productive way to beat writer's block while bouncing ideas off someone else.

Overall, it was a great chat full of laughs, practical tips, and ideas for the future—both in marketing and life.