Scotty Milas' All Things Considered Franchising Podcast with Jon Denton

Jon Denton joins Scotty Milas this week on Scotty’s podcast, “All Things Considered Franchising” Podcast!

Scotty Milas is a successful franchise consultant and podcast host. Jon is the Director of Franchise Development for Heroes Lawn Care, a brand under Horsepower Brands. Jon comes from a tech background and became a part of Horsepower Brands less than a year ago.

Jon shares his journey from a tech background to franchising and explains how Heroes Lawn Care offers an investor model with multiple revenue drivers. He discusses the benefits of the semi-absentee executive model and the support provided by Horsepower Brands. Jon also highlights the importance of hiring and maintaining employees and the success profile of a Heroes Lawn Care franchisee. Jon states, “We have an internal HR acquisition talent team. We’ve taken a lot of guesswork out of it.”

Scotty asks Jon about Heroes Lawn Care. Jon replies, that Heroes Lawn Care offers multiple revenue drivers, including fertilization, irrigation, pet waste removal, and mosquito flea and tick spray. Scotty loves the concept of brands having multiple revenue streams.

Additionally, Scotty asks Jon if there is anything that still surprises him in franchising. Jon sums it up perfectly with a sports analogy. He says, “Franchising is like the NFL. Everybody has a playbook, and some are more successful than others.”

Key Takeaways:

-The brand focuses on semi-absentee executive owners who have vision, strategy, and an optimistic mentality.

- Horsepower Brands provides comprehensive support, including HR, lead generation, fleet management, and bookkeeping.

-Heroes Lawn Care has a strong focus on hiring and maintaining employees, with an internal HR acquisition talent team.

-Successful franchisees come from various backgrounds, including business owners, executives, high-end W2 earners, military veterans, and female owners.

Scotty Milas can be reached at [email protected] and at (860)751-9126

Jon Denton can be reached at https://www.linkedin.com/in/jondenton/

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