Knowledge Economy Success Blueprint: Workshop #10 Research, Content & Positioning (Problem Solution)

Problem Scenario:
As a fitness practitioner, you've researched the market thoroughly and discovered that your audience is eager for natural weight loss solutions without chemicals. Additionally, they desire personal guidance throughout the process. You’re aware of high competition in the fitness industry, especially with established online courses, membership sites, and training programs.

You’ve decided to develop an actionable eBook to give your audience a taste of your method and tease an upcoming series of 1-on-1 workshops. You believe this eBook could serve as the foundation for something unique, but you are unsure how to best position it in a crowded market, especially since this is your first attempt at launching an information product.

How should you position the eBook to maximize its potential, test the market, and lay the groundwork for the upcoming workshops?

Possible Answers:
A) Position the eBook as a free product with minimal promotion and gather organic feedback over time. Only after you've received enough feedback should you think about developing workshops or further products.

B) Offer the eBook at a low price but with no mention of the upcoming workshops. Focus solely on delivering high-quality content in the eBook to establish your authority before diving into any larger projects.

C) Tease the upcoming workshops in the eBook and invite readers to join a waitlist for personal 1-on-1 sessions. Set a price for the eBook to ensure some investment from your audience and to gauge serious interest.

D) Launch the eBook alongside a small workshop series with a limited group of people. Promote both equally to increase exposure, ensuring both the eBook and workshops succeed at once.

Upcoming Workshop #11: I'm launching an eBook for the numismatic industry to apply the teachings of these workshops and as a demo for you. Join me. Secret treats inside this specific event.

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