James Loud Podcast EP #9 - Norcal Genetics

We're excited to welcome Norcal Genetics this week!! Today we dive deep into the world of cannabis genetics with our guest from NorCal Genetics, an esteemed brand recognized for its contribution to cannabis cultivation and breeding.

Join us as we uncover the sophisticated science behind cannabis genetics and how it impacts everything from plant health and resilience to the potency and flavor of the end product. NorCal Genetics brings to the table an expertise honed through years of dedicated research, experimentation, and a passion for producing superior cannabis strains.

Hear firsthand about the latest breakthroughs and the rigorous process behind the development of new cannabis varieties. Learn about the challenges and triumphs that come with pushing the envelope in a field that's still relatively new.

We'll also discuss the evolution of the cannabis industry and how genetics play an integral part in its advancement. NorCal Genetics' commitment to sustainability and responsible cultivation practices adds a new layer to the conversation, shedding light on the importance of balancing business growth with environmental stewardship.

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Produced by Gears and Grit
Instagram: https://www.instagram.com/gears.and.grit/

About the James Loud Podcast:

The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.

Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.

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