Brand Loyalty - Banking Part #1 (#28)

Brand Loyalty.
In this episode of Vision Tech Perspectives, we are keeping with the topic of Brand Loyalty. We had started with the grower/customer perspective. With this episode we start looking at brand loyalty from the vendor perspective.
We start with this perspective in the banking segment. We talk with Phil Swain, retired Vice President with PNC Bank.
Join us to hear how Phil worked throughout his career in gaining the trust and loyalty of the customer.
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