Knowledge Economy Success Blueprint: Workshop #9 Market Research & Content (New Teaching)

You are creating a new information product. After conducting market research, you have identified that consumers in your niche want easy-to-implement strategies but haven’t expressed clear preferences regarding the format (e.g., eBook, course, podcast, video tutorials, workshops, etc.). You need to decide on the best way to outline and present your product. What should be your priority when choosing the format?

A) Choose a trending format like video because it's the most popular format currently. B) Create a comprehensive, all-inclusive guide in multiple formats to cover every possible need. C) Focus on your audience's challenges and needs and select a format that is easy to produce D) Conduct more research to determine the exact format your audience prefers before moving forward with the product outline.

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