Ignoring the Parables of Jesus...

Why do so many "Christians" ignore the parables Jesus taught?

Jesus taught in parables so that those who don't love Him won't get it...

So they wouldn't be saved...

Mat 13:10 And the disciples came, and said unto him, Why speakest thou unto them in parables? 
He answered and said unto them, Because it is given unto you to know the mysteries of the kingdom of heaven, but to them it is not given. 
For whosoever hath, to him shall be given, and he shall have more abundance: but whosoever hath not, from him shall be taken away even that he hath. 
Therefore speak I to them in parables: because they seeing see not; and hearing they hear not, neither do they understand. 
And in them is fulfilled the prophecy of Esaias, which saith, By hearing ye shall hear, and shall not understand; and seeing ye shall see, and shall not perceive: 
For this people's heart is waxed gross, and their ears are dull of hearing, and their eyes they have closed; lest at any time they should see with their eyes, and hear with their ears, and should understand with their heart, and should be converted, and I should heal them.

Do you get it?