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Amazon Unboxed Recap, Banned On Etsy! and Amazon Bundling Change | Helium 10 Weekly Buzz 10/17/24
This week’s buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
TikTok wants to turn millions of Americans into paid shopping influencers
https://restofworld.org/2024/tiktok-shop-influencers-us/
Amazon bundles online shopping of groceries and nonfood items
https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/
Amazon Unboxed Updates:
Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners)
https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-partners/?ref_=a20m_us_wn_gw
Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands
https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw
Amazon Marketing Cloud (AMC) Audiences can now be used in Sponsored Ads
https://advertising.amazon.com/en-us/resources/whats-new/amc-audiences-for-sponsored-ads/?ref_=a20m_us_wn_gw
Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands
https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw
New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance
https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-new-sponsored-tv-releases/?ref_=a20m_us_wn_gw
Deliver more relevant ads everywhere, independent of ad ids, with Ad Relevance
https://advertising.amazon.com/en-us/resources/whats-new/ad-relevance/?ref_=a20m_us_wn_gw
Understand the top combinations of ad touchpoints that drive conversions
https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/?ref_=a20m_us_wn_gw
Build a holistic first-party data strategy with Ads data manager
https://advertising.amazon.com/en-us/resources/whats-new/ads-data-manager-beta/?ref_=a20m_us_wn_gw
Amazon DSP launches Performance+ tactics into beta
https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-performance-plus-tactics/?ref_=a20m_us_wn_gw
Create impactful interactive audio ads in just a few clicks with Audio generator
https://advertising.amazon.com/en-us/resources/whats-new/audio-generator/?ref_=a20m_us_wn_gw
Create high-quality AI-generated videos in minutes
https://advertising.amazon.com/en-us/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes/?ref_=a20m_us_wn_gw
Make creative development a breeze with AI creative studio (beta)
https://advertising.amazon.com/en-us/resources/whats-new/unboxed-ai-creative-studio/?ref_=a20m_us_wn_gw
Interactive ads expand availability across streaming TV into Prime Video
https://advertising.amazon.com/en-us/resources/whats-new/interactive-ads-expand-across-streaming-tv-into-prime-video/?ref_=a20m_us_wn_gw
Understand the value of new-to-brand shoppers beyond immediate sales
https://advertising.amazon.com/en-us/resources/whats-new/long-term-sales/?ref_=a20m_us_wn_gw
Maximize your campaign impact with the new Amazon DSP experience
https://advertising.amazon.com/en-us/resources/whats-new/new-amazon-dsp-experience/?ref_=a20m_us_wn_gw
Don't miss out on the details of upcoming online and in-person events designed to sharpen your e-commerce strategies:
Freedom Ticket Webinar - http://h10.me/ftoctober
Meganar - http://h10.me/meganar
Winning Amazon Advertising Strategies - http://h10.me/adsoctober
Sydney, Australia Event - http://h10.me/sydney
Milan, Italy Elite Workshop - http://h10.me/milan
Dubai, UAE Event - http://h10.me/dubai
Whether you're new to Amazon or running large-scale brands, these updates are sure to provide valuable insights and opportunities for growth. Listen in as I break down these developments and what they mean for you as a seller.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
01:07 - Etsy is THE WORST!
05:38 - Amazon Bundling Change
06:44 - TikTok Influencers
08:23 - Amazon Shopping Test
09:59 - Compliance Fast Track
10:31 - FBA New Selection Perk
11:30 - Large & Heavy Returns
12:15 - Online Events
15:19 - Sydney, Australia
15:49 - Milan, Italy
16:30 - Dubai, UAE
16:51 - Amazon Unboxed Recap
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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