Ian Peterman from Peterman Design Firm tells us all about designing for sustainability

Ian Peterman founded his own design firm out in Los Angeles to demonstrate his philosophy of designing products and systems for sustainability (a.k.a., The Peterman Method). He joined us for Episode 128 to tell us all about that and more.

Ian is not just the CEO of Peterman Design Firm - he's also host of the Conscious Design Podcast, has a book he wrote with his wife Jessica called Conscious Design, and he's the LA Chapter Chair of the Industrial Design Society of America.

So he's pretty invested in this stuff! Here are some highlights from the episode:
3:00 - Peterman Design firm philosophy: coming in as an R&D partner
6:30 - looking at full product life cycles
11:00 - Conscious Design book - a product of the pandemic, when he lost some clients and had some extra time on his hands
16:50 - marketing sustainable products
22:30 - sustainability is efficiency
28:30 - future opportunities: clean energy, new tech platform development

Peterman Design Firm: https://www.petermanfirm.com/peterman-method/
Jessica and Ian's book: https://www.consciousdesignbook.com/