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Knowledge Economy Success Blueprint: Workshop #7: Market Research & Content (Problem & Solution)
You’ve identified that consumers in your niche are looking for actionable insights into a topic where you are an expert, but they aren’t revealing much about their preferred content format.
What is the best approach to outlining your information product to ensure its success?
A) Continue conducting in-depth market research until you gather enough data on the precise preferences of your audience, even if this takes more time.
B) Select a versatile content format (e.g., video series or eBook), focus on providing high-quality information, and move forward with production.
C) Wait for more competitors to release similar content, analyze their strategies, and refine your approach based on what worked for them.
D) Launch a minimal viable product (MVP) quickly, gather feedback from early users, and iterate on the content and format based on real-time input.
#infobusiness #businessproblems #knowledgeeconomy #knowledgeindustry #infoproducts #infobusiness
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