Ross Flora 10152024

About Ross Flora

Ross Flora is a seasoned, multifaceted singer and musician out of the Blue Ridge Mountains of Virginia. Growing up just south of Roanoke, he was surrounded by strong influences in both R&B and Bluegrass. When asked what his first musical memories were, he said, “My dad would stand me up on the back of a church pew and teach me harmony parts with the congregation.” When Ross was 12, his dad came home to find him playing along to a Van Halen CD and went to sign him up for guitar lessons that day. By his teenage years, Ross began performing at various venues and festivals throughout the South Atlantic. At the age of 19, he started playing guitar and singing with “The Kings” in Roanoke, Virginia. In 2012, Ross moved from the family farm to pursue a career in Nashville, Tennessee. Once in Nashville, he was able to build a strong audience base as a solo artist and began touring full-time as a lead guitarist and vocalist, performing with acts such as “Johnny T” Band and “Smoke n’ Guns” around the nation. Ross has performed over 4,000 shows since moving to Nashville, all while writing and producing his own music.

Ross’ songs emulate the tasteful guitar parts and bold emotional lyrics of the southern rock genre. His sound reflects his lifelong influences, including Gregg Allman, Duane Allman, Chris Cornell, and Ian Thornley. As an English major, he utilizes the themes of all his favorite authors, including Dickinson, Thoreau, and Whitman, in his musical writing. Ross’ music shares stories from his rural roots to life on the road.

In 2022, Ross released his first debut single 'Cannonball' to overwhelming reviews from the southern rock and outlaw country communities, naming him "The Golden Age of Rock n' Roll featuring a Southern Flare". Following his single in July 2022, Ross released his first EP, Shoulders of Giants. The EP made headlines alongside Morgan Wade in the Roanoke Times as two Virginia natives making waves in Nashville. In March 2023 Ross released his project with world renowned Blackbird Studios, ‘Part of Me’. Ross continues to play across the USA as a solo artist, and keeps a Nashville residency at multiple venues.

About Dead Horse Branding

Dead Horse Branding is an award-winning public relations, management, and branding agency with headquarters in both Nashville, TN, and Sydney, Australia. Dead Horse Branding creates, designs, and refines each component of a brand, ensuring that the brand will always hit the right chord on every level. Dead Horse Branding’s business model is a cutting-edge management and branding service all-in-house that spans multiple industries, including music, fashion, design, business, culinary, entertainment, fitness, and more. There are seven primary formulas for branding, and Dead Horse does them all under one roof, making them a very competitive branding agency.

Branding is an identity developed through our DH7 branding formula, which includes strategic planning, logo and image design, photography and visual assets, website design, marketing and social media, publicity, licensing, and distribution. Dead Horse Branding’s brand-building technique has been implemented into the education system in the USA and Australia. Rick Caballo and Melissa Core-Caballo were instrumental in helping to lead Kennesaw State University's Joel A. Katz Music and Entertainment Business program (MEBUS) as one of the top curriculums ranked by Billboard Magazine in 2022.

Iconic Music Producer Tony Brown, CHINGY, Bo Diddley Estate, HENDRIX Music Academy, Grammy Winning Mark O’Connor Band, Baha Men, LOVING MARY (Steven Tyler's solo band), Cyndi Lauper, Buck Johnson (Hollywood Vampires & Aerosmith), Hachette Book Group, Simon and Schuster, Universal Music Group, MTSU, Sony Music, ACPI Group, Interior Designer Kathy Anderson, Gigi Butler of Gigi Cupcakes, TEDx, NAMM, Songwriting University, Marc Jordan, Jayne Denham, Average Joes Entertainment, Music Expo, the Joel A. Katz MEBUS Program, The Today Show, Lionsgate, and Hallmark are some of the brands with which we have had the pleasure of working within the USA and internationally.

Visit deadhorsebranding.com for more information!

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Ross Flora releases generational single “Creek Ran Red.”

Ross Flora, an Americana soulful songwriter with a rock ‘n roll charisma, releases his self-written and self-produced single "Creek Ran Red" ahead of his upcoming EP releasing this fall.