WHO chief dr. Tedros on preventing health misinformation

"To be sure, governments and internet and social media companies have a responsibility to prevent the spread of harmful lies and promote access to accurate health information.
WHO is working with a range of partners, companies and researchers and partners to understand how misinformation and disinformation spreads, who is targeted, how they are influenced, and what we can do to counter this problem. But we must also make sure that when we seek the trust of others, we are ourselves trustworthy. We cannot assume or expect trust. We must earn it.
That begins with listening to the people we serve, to understand their needs and preferences, and the reasons they believe, miss, and disinformation. It means designing and delivering health services that are safe, accessible, affordable, and people-centered. It means providing and promoting health information that is accurate and culturally sensitive. And it means delivering results. This applies to all of us, governments, health providers, researchers, funders, civil society, and WHO. One way WHO is doing this is by actively listening to young people and engaging them in solutions. This is why we established the WHO Youth Council, many of their members who are here today."