The Surprising Reason Jollibee is Taking Over America

Fried chicken is like America’s go-to comfort food, right? Every fast-food chain claims theirs is the crispiest, the juiciest, or the most “authentic” version of the southern classic. And who could forget the chicken sandwich wars?

The chicken sandwich wars were a real thing, and there were even cases of physical violence over the sandwich. Americans really love their fried chicken, and there is a growing competitor out there who hails from beyond the U.S. Jollibee, which is the Filipino sensation that is bringing chicken joy to a growing number of Americans.