188. Verifying and Getting Buy-In About What Our Customers Really Want

Gaining true understanding of what our customers really want, not just what they need, can be hard – especially in the beginning.
Then, once we do know what they truly want, getting our team to focus on the actions that deliver that experience is a whole new challenge.
In this episode, I talk about a way to confirm what our customers really care about and provide a tool that will help keep our teams mindful of how our customer assesses our performance overall.

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