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Perplexity en pourparlers avec les grandes marques
Perplexity en pourparlers avec les grandes marques sur un modèle publicitaire alors qu'elle défie Google
Perplexity, une start-up de recherche par IA, développe un système de "questions sponsorisées" pour conquérir une part du marché publicitaire numérique estimé à 300 milliards de dollars. Cette initiative audacieuse vise à concurrencer directement Google en proposant un nouveau modèle publicitaire basé sur l'intelligence artificielle dans le domaine de la recherche en ligne.
Citations:
[1] https://futures.webershandwick.com/2024/09/21/perplexity-in-talks-with-top-brands-on-ads-model-as-it-challenges-google/
[2] https://biztoc.com/x/2206b4e6fd2b31b0
[3] https://www.ft.com/content/ecf299f4-e0a9-468b-af06-8a94e5f0b1f4
[4] https://shoo-sar.com/%D8%A5%D8%AD%D8%A7%D8%B7%D8%A9-%D8%A7%D9%84%D8%B0%D9%83%D8%A7%D8%A1-%D8%A7%D9%84%D8%A7%D8%B5%D8%B7%D9%86%D8%A7%D8%B9%D9%8A-%D8%AA%D8%AA%D8%AE%D8%B0-%D9%84%D8%AC%D9%86%D8%A9-%D8%A7%D9%84%D8%AA%D8%AC/
[5] https://www.threads.net/@lunamoth/post/DANgfI9J-if
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