What skills do you need to be a Social Media Manager in 2025?

As part of this week's episode of "this week in social media" , we reported that about a new infographic that from "red website design" of their KEY skills needed to be a Social media manager in 2025!

They claimed the the top 9 skills “needed to be a social media manager” are

1 - Writing and editing skills

There is no getting away from the fact you need to have a strong way with words, no matter if all you are doing is sharing videos or photos! ALL of them need a “copy” to tell each platform what the post is about.

2 - Listening Skill

This could be down to listening to what the business / brand you are working with is saying they want from you! In whatever reason you fill, or listening to the market to understand “trends” and “understanding the client’s client pain point, to be able create better content for them”

3 - Customer care

This leads into understanding the target group’s pain points, as well making strong clear actions!

4 - Analytics

Something that is KEY when doing anything in the online marketing space, is being able to read and understand data, this could be views on a post, or a click through rate on a thumbnail.

The better you can read and understand data, the better you will be able to “A / B test” or make those 1% gains on what you are doing with your content.

5 - Understanding how and why to use paid

Paid AD or Paid content push, can be a game changer, to growing any better, however if you do it wrong. You WILL burn money.. Having a clear understanding of firstly what is the job or KPI of the AD and two how does it fit into your overall business growth plan!

6 - Rearching

Something I have personally found, as I have worked on this show more and more, is the better researched your content, the “better” and more “value” you can add to your content. With the raise of misinformation or disinformation as content creators WE NEED to fact check and make sure what we are claiming or any data we are talking about is confirmed and backed up, with the facts!

7 - Photo editing

With the rise of everyone having a 4k camera and a great photography camera on them every hour of every day! It will become harder and harder to stand out, so creating a CLEAR image editing style will mean your content stands out as “you”.

Within the infographic cameras you should look to use “mix of original content, UGC ( user generated content ) and stock images, Personally I would stay away from “stock” images at all costs! As it will not allow you to stand out, you will just be in the sea of the same.

8 - Designing

Being able to have a level of basic design skills… is NEEDED, if it comes up with Social media graphics or thumbnails for your video content! Having a good understanding of using photoshop or canvas tools, can be really helpful when it comes, fixing your clients challenges.

9 - VIdeo creation

With the rise of short form and the SEO gains that can come from long form, being able to create video content has been a must needed skill to be able to work in the social media landscape in 2024, as well in years to come!

What do you think is the most needed skill to work in the social media world in 2024 / 2025, let me know in the comments below!