Understanding Match Types and When To Use Them on Amazon

Amazon advertising can be tough, whether you're a new seller or have been selling for years. In this video, we break down the three essential match types—broad, phrase, and exact—and show you how to effectively use them to improve your campaigns. Learn how to choose the right keywords, increase conversions, and expand your market reach with these Amazon PPC tips. Perfect for anyone looking to optimize their Amazon advertising strategy.

#AmazonAdvertising #AmazonPPC #AmazonSellerTips #KeywordTargeting #AmazonFBA #BroadMatch #PhraseMatch #ExactMatch #AmazonMarketing

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Timestamp:

00:00 - Advertising is Hard!
00:24 - Different Amazon Match Types
00:50 - Broad, Phrase & Exact Match Types Explained
02:50 - Real-World Example: "Yellow Balloon" Keyword
05:10 - Understanding Keyword Matching Scenarios
06:00 - When to Use Exact Match for Conversions
07:00 - Phrase Match for Expanding Reach
08:00 - Broad Match for Keyword Discovery
09:50 - Choosing the Right Keywords for Each Match Type
11:00 - Mastering Match Types for Amazon Advertising

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