Workshop: Market Segmentation Example - Geographic Criteria & BDI/CDI Analysis

In the latest article "Consumer Analysis and Marketing Strategy", I made an introduction to the groundbreaking "Market Parallax" model, which is part of the "7 IDEALS" methodology and I use to research the market and consumer behaviour, segment the market into distinct groups, target specific groups of people, position our product/service relative to the competition, and test our processes to refine and improve them.

https://webmarketsupport.com/consumer-analysis-and-marketing-strategy/

Today, I'm walking you through a market segmentation example based on geographic criteria and the BDI/CDI analysis. In this short workshop, I'm showcasing the incredible power of these 2 indicators for the formulation of effective marketing strategies, with huge benefits for any business in any market.

Timeline:
0 - 1.28 Intro
1.29 - 4.35 BDI/CDI Analysis Explained
4.36 - 5.29 Strategy #1
5.30 - 11.10 Strategy #2 & Marketing Mix Explained
11.11 - 12.56 Strategy #3
12.57 - 13.53 Strategy #4
13.54 - 15.01 Company P&G Example
15.02 - 20.15 Strategy #5? Traditional Marketing Theory vs. 7 IDEALS Methodology
20.16 - 22.16 Conclusion, Upcoming Workshops

#consumerbehavior #consumerinsights #marketingagency #businessconsulting

https://webmarketsupport.com/workshop-market-segmentation-example-geographic-criteria-bdi-cdi-analysis/