422 -How brands can authentically market and connect with black consumers.

Wil Shelton -- CEO and Founder of Wil Power Integrated Marketing discusses the importance of how brands can authentically market and connect with black consumers.

🔴 Friday | September 27th | 2 PM PST |

Special Guest: Wil Shelton -- CEO and founder of Wil Power Integrated Marketing

Live at 2 PM PST | 5 PM EST on YouTube LIVE: https://www.youtube.com/@itsyourliferadio. Also being broadcast on The Answer San Diego FM 96.1 AM 1170, e360tv, Facebook, LinkedIn, Twitter and Rumble.

Points covered
The Importance of Cultural Authenticity
Common Pitfalls in Multicultural Marketing
Case Studies of Success and Failure
Strategies for successful multicultural campaigns

Wil Shelton is the CEO and founder of Wil Power Integrated Marketing, a full-service agency specializing in multicultural marketing with a focus on the beauty and grooming industry. With over 25 years of experience, Wil has built a vast network of over 100,000 Black-owned salons and barbershops across the U.S., helping global brands authentically connect with Black consumers. He is an expert in leveraging cultural hubs for brand engagement, and his work spans strategic product placement, experiential marketing, and crisis management. Wil is also a thought leader on the intersection of celebrity influence and brand integrity.

Website:
https://www.wilpowermarketing.com/

Dr. James Cooley and Dr. Michelle Cooley are the Host and Co-Host of the international and national television Host of It’s Your Life With Dr. James JC Cooley. The show is a Live, Primetime, and Syndicated show that is simulcast airing five days a week on The Answer San Diego Radio. The Show is also Live on e360tv and over 68 Live Streaming platforms that include Facebook, YouTube, LinkedIn, Roku, Apple TV, and other streaming networks which can be seen and heard in over 170 countries.

Brought to you by the J.C. Cooley Foundation, "Equipping the Youth of Today for the Challenges of Tomorrow."

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Thank you for watching,
Dr. J.C.