"36% purchased a ticket to view the movie" What does this tik tok study mean for you?

As part of this week's episode of "this week in social media" , we share some of key takes away from a new tik tok study, that we reported on 3rd September.

Within this study tik tok as a “discovering tool for a new movie,” the study claimed that 73% of watched the trailer, with 42% looked up showtimes of the movies shared. 47% claimed they had discussed the movie with others e.g sharing hype around going and seeing the movie.

36% purchased a ticket to view the movie. That tik tok of course wanted to us the time to highlight their spotlight and tik tok shop tools to help people who have seen the marketing, can then ACT if they wish to.

The study also show that

“1 in 3 moviegoers on TikTok say that the app was the source that led them to watch a new movie in theaters”

There was also a 18% uplift from the ads being run, total to 3-4 weeks, ,as some movie goers normally wait to see how the first week goes before choosing to go see the new movie on the big screen.

There was more information and facts that came out that the “hook” matter 1.5 time more than the rest of the video, when it comes to ads, because if you don’t pull your viewer IN then watch the rest of the ad or video with your hook, then it doesn’t matter how “amazing” your video or product or service, is and keep people watching your content. However it can be a hard balance between creating a strong hook that adds to the quality of your video but doesn’t become “painful” or “cringeworthy”.

“Research shows that ads featuring TikTok trends in the first few seconds are 1.5x more likely to hook attention and keep viewers watching.”