Robby Starbuck: Getting ahead of the wokeness at Black & Decker, Dewalt, Craftsman

Robby Starbuck - Big news: Last week, I messaged executives at Stanley Black & Decker to let them know that I was planning to expose their woke policies. They also own DEWALT and Craftsman. Instead, they’re preemptively changing policy. Here are the changes:
• Ending participation in the @HRC’s woke Corporate Equality Index social credit system.

• Dismantling their entire DEI department.

• No more DEI based training programs.

• No more donations to divisive events.

• They will now have BRG groups that are open to all employees, no longer designed to focus on race or sexual orientation but instead must focus on the core business.

• No more supplier diversity goals.

• Will reevaluate their coverage for transitioning kids when their healthcare policy renewal period comes back around.

A word salad version of this went out to their employees last week but we waited to get very clear answers from corporate before reporting on this change. Hat tip to our friends over at @ConsumersFirst for their work to help end this insanity.

Our campaigns are so effective that we’re getting multi-billion dollar organizations to change their policies without me even posting just from the fear they have of being the next company that we expose. The landscape of corporate America is quickly shifting to sanity and neutrality. We are now the trend, not the anomaly.

We are winning and one by one we WILL bring sanity back to corporate America.

So far you’ve helped me change corporate policy at Tractor Supply, John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, Ford, Coors and now Stanley Black & Decker. We are a force to be reckoned with and we won’t stop until wokeness is extinct.

If you love what we’re doing, subscribe to my X page for $5 a month to help fund our growing team! You can also support us by sending any amount once at this link (this is not tax deductible): https://buy.stripe.com/8wM8xC7Qs5uXcSc3cc

If you want to expose your woke workplace, send tips + evidence to EliminateDEI@protonmail.com