‘We Will Be Relentless’: Corporations Scramble To Kill ‘Divisive’ Diversity Policies

It’s time to expose Tractor Supply.

It’s one of the most beloved brands in 🇺🇸 by conservatives but what do they REALLY stand for under CEO @hallawton’s leadership?

• LGBTQIA+ training for employees
• Funding pride/drag events
• They have a DEI Council
• Funding sex changes
• Climate change activism
• Pride month decorations in the office
• DEI hiring practices
• LGBTQIA+ events at work

Hal also liked posts attacking unvaccinated people and
@AllisonW_Sports
when she left ESPN over the COVID vaccine. Let’s just say those likes make it appear he’s NOT fond of people who chose to skip the vaccine.

I take no pleasure in bringing this all to light. I’m a Tennessean who loves to support TN companies but as a proud Tennessean I know these woke priorities don’t align with our state or @TractorSupply’s customer base.

We must make our voices heard. Hal Lawton needs to understand that we don’t want our hard earned money spent on these woke priorities. If he supports this stuff then he should spend some of his $11M salary or tens of millions in stock on it instead of using the money we spend at Tractor Supply.

The kind of sex you like is not an appropriate topic for work. Events built around the kind of sex people like to have should not have kids at them and should not be funded with the money we spend at Tractor Supply.

If you’re as disturbed by what you learn in this video as I am, here’s what you can do:

• Don’t take it out on your local store — the vast majority of them are conservative and hate that corporate is pushing this on them.

• Email/Call corporate to respectfully state your position as a customer after learning this information. Let them know where you stand. Here’s their corporate office number that’s listed publicly: (615) 440-4600 — here is their executive team if you’d like to write them or leave them a message at the corporate number. Again, please be respectful:

https://ir.tractorsupply.com/investor-relations/governance/executive-management/default.aspx — If anyone has more info on contacting them at publicly available emails, please reply in the comments but no doxxing private info, it violates X rules and it’s not right.

• Start buying what you can from other places until Tractor Supply makes REAL changes and shows that they respect the majority of their customers enough to not spend the money we give them on causes we’re deeply opposed to. As someone with a farm, I know this isn’t easy but if we don’t show them who their customers are then they’ll just keep doing this.

Lastly I want to thank those who’ve reached out to me in distress about the direction of the company. This post is for all the workers who wish they could speak out but fear losing their jobs.

That isn’t a very inclusive culture @hallawton. I think you need to get out of the Brentwood office and ask local customers how they feel about DEI/LGBTQIA+ trainings and how they feel about Tractor Supply funding pride events. I think you’ll find very quickly that you’re on the wrong side of this issue.

I’m happy to discuss privately one on one as a voice for those people anytime you want off camera or on camera. That’s up to you. If you still feel strongly this is the direction you want to take Tractor Supply then I hope you at least say so publicly so all of your customers know where TSC stands.

One last thing: Why are you hiding your sponsorship of pride events on Tractor Supply’s website where you proudly display events/orgs that TSC gives $$ to? Don’t want customers to know that’s where their money’s going?

H/T Robby Starbuck

ROBBY ON X: @robbystarbuck