Who’s Really Competing with Amazon: TikTok Shop or Temu?

There’s a lot of buzz about TikTok Shop, Temu, and even Target competing with Amazon. But are they really a threat? Steven Pope and @PaulTheLegend13 break it all down.

Amazon’s big advantage is its logistics. With Amazon FBA, they can deliver almost anywhere in the U.S. within two days—sometimes even the same day! TikTok and Temu? They’re great for viral videos, but when it comes to fast, reliable shipping, they just can’t compete.

Then there’s Target, quietly growing its marketplace and using its solid infrastructure. They might just be the dark horse no one sees coming.

So, should Amazon sellers be worried? Maybe. But right now, your time is better spent improving your PPC, SEO, and product listings on Amazon. Rather than chasing every new trend, it’s smarter to double down on what’s already working.

You don’t need to be everywhere to win. Focus on what works, and you’ll stay ahead of the game.

Check out the full breakdown from Steven Pope and Paul Häberlein to learn more!

#Amazon #TikTok #Temu #Ecommerce #StevenPope #PaulHäberlein #DigitalMarketing #AmazonFBA

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Timestamps:
00:00 - TikTok, Temu, and Target: Are They a Threat to Amazon?
00:30 - Why Walmart and Jet.com Failed to Compete
01:00 - Amazon's Strength: FBA and Logistics
02:00 - Challenges for U.S. Sellers on TikTok and Temu
03:00 - Target: The Dark Horse in eCommerce
04:00 - Focus on What Works for Amazon Sellers