The Flower of Services: Marketing Concept | Free Essay Example

📝 This reflective essay explains in detail the concept of Flower of Service and identifies each of the petals.

🔗 Original essay: https://ivypanda.com/essays/the-flower-of-services-marketing-concept/

📑 Paper type: Essay
📖 Pages: 3
🔠 Words: 865
📚 Subjects: Business, Marketing
⚙️ Language: 🇬🇧 English

🔎 Works Cited:
Anderson, J, & Narus, J 1995, “Capturing the values of supplementary services.” Harvard Business Review, vol.3, no. 1, pp. 75-83.
Kowalkowski, C, Kindstrom, M, & Brehmer, P 2011,"Managing industrial service offerings in global business markets." Journal of Business & Industrial Marketing, vol. 26, no. 3, pp. 181-192.
Lovelock, C.H, & Wirtz, J, 2011, Services marketing: People, technology, strategy, McGraw Hill, New York.
Wu, D, Ray, G, & Whinston, A 2008, “Manufacturers’ Distribution Strategy in the Presence of the Electronic Channel,” Journal of Management Information Systems, vol. 25, no. 1, pp. 167–198.

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